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There is an INTERVIEW for your morning coffee
Tomasz Cebulak in a conversation with Eciepło.pl
ABOUT THE FUNCTIONALITY AND DESIGN OF HEAT PUMPS, AWARD FOR INNOVATION RECEIVED BY THERMATEC AT INTERNATIONAL HVAC TRADE FAIRS, AND THE NON-CORPORATE APPROACH THAT MAKES A DIFFERENCE. INTERVIEW WITH TOMASZ CEBULAK, PRESIDENT OF HOME STAR COMPANY, OWNER OF THE THERMATEC BRAND
At the end of February, important International HVAC Trade Fairs took place. What are your conclusions? Did anything surprise you? Impress or disappoint you?
Tomasz Cebulak: We participated in these fairs once again. This year, we decided to become a strategic partner because we liked the idea of the trade fairs and their organization last year, which aligns with our approach. This year′s organization, substantive accompanying events, such as panels and conferences, provided great opportunities for establishing business contacts and could also be a great inspiration for many companies. There was also a significant competition, which is always good for the customer when there are choices. I also have the impression that the market is somewhat standardizing, in the sense that more and more people in the industry are starting to look from a broader and long-term perspective. At the same time, I realize how much still needs to be done, for example, in terms of taking care of the target customer or having a good approach to grant programs.
You received an award for innovation at the International HVAC Trade Fairs. This is an important distinction, especially in this industry.
Yes, we can certainly say that Thermatec is an innovative brand. We are not afraid of modern technologies, which is why we are always a few steps ahead of the competition. This was the case, for example, with the use of the R290 refrigerant, which is a basic parameter of our devices. Today, many companies already have it, understanding that it is a good direction. I am glad that the market is following what we pioneered. We are practitioners and we look not only at Poland but also draw inspiration from what is happening worldwide. It is also worth noting that our non-corporate approach allows us to introduce changes a bit earlier if we deem them necessary and useful for our users.
This modern approach is evident in your products.
Yes. There are many innovations in our devices. One of them is that in addition to the commonly used communication standard via wifi, we also have communication using the DTU module, which is a device using a built-in SIM card. This allows us to take care of the customer remotely or shorten the potential service time. The SIM card no longer generates any additional costs for the customer. Another thing - all our heat pumps are already on integrated stands. We decided to hide them under the casing because not only technical reasons are important, but also aesthetics. This way, we achieved an excellent visual effect, which was very well received by both our installers and users. Our unique design also received excellent feedback at the trade fairs. In terms of the casing construction, we went even further, taking into account the technical aspects of operation - we widened and deepened the device, moving away from the evaporator, thus protecting it from excessive defrosts and unnecessary energy loss. As a result, the device is more economical, the evaporator also stays clean, and industry professionals know how important this is. We also added some details that will be important for the end customer, such as small bubble levels that allow the user to take care of the device independently. A small detail, but for various reasons - also the user′s responsibility for their heat pump - important and necessary.
Indeed, Thermatec communicates a lot about the need to take care of the end customer. This topic was visible in interviews and also in your presentation at the fairs.
There are many challenges facing manufacturers, sellers, and installers of heat pumps, especially in terms of a responsible approach to the end customer. We all know how many factors must be met for the pump to work efficiently, economically, and in the long term. It is a product for which responsibility must be taken. Both in terms of correct selection, installation, and customer education. For us as the Thermatec brand, success is primarily a satisfied user. After all, they will be the best recommendation for the company.
Let′s talk more about the profile of your customer.
We target our products to two groups. To the end customer - the user who heats their own home, but also to institutional and industrial customers. However, it should be noted that the institutional customer is usually already a conscious customer who is taken care of by installers or designers
